What is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) is the practice of getting your brand mentioned and cited in AI answers from ChatGPT, Perplexity and Gemini. Here is how it works and how it differs from SEO.
Guides
Plain-language guides to getting your brand named by ChatGPT, Perplexity and Gemini.
How to get your brand recommended by ChatGPT
A practical, step-by-step playbook for getting your brand mentioned when people ask ChatGPT for product recommendations in your category.
AI visibility score explained
What an AI visibility score is, how it is calculated, what a good score looks like, and how to read it alongside position, share of voice and cited sources.